For emerging small business owners we have a thorough, structured approach to helping you get up and running. Tailored to your particular business, but covering all the areas of developing a healthy, sustainable business:

Business Structure

We help you determine the best structure for your business. In most cases we recommend that you set up a company, a separate legal entity that keeps your business interests separate from your personal interests. As a company you will have more credibility in the marketplace and find it easier to access funds and investment.

This process involves reserving a company name, registration with the Companies Office, registration with Inland Revenue, setting up the Xero accounting system and registration of a domain name for your future website.

Timeframe: 1 week

Market Research

While it is likely you already have considerable background and thinking about your commercial venture, it is advisable to carry out further initial research to get a better understanding of the market for your product, and test some of your assumptions. Vapour would:

  • Undertake an online global search of potential customers, organisations and similar services to size potential market numbers, whether the market is accessible, communication channels and how to reach these
  • Do more in-depth investigation with a handful of such customers or organisations and identify barriers to uptake
  • Carry out a competitor search, assess whether/how similar these products/services are, where they are based, length of time in the market, their market approach, channels used
  • Identify any potential gaps and opportunities that align with your business with little or no additional effort or cost

Timeframe: 1 week

Business Strategy Workshop

This is a compressed means of helping you to identify areas of strength and weakness in your enterprise, and priority areas. A workshop will help you work out where to focus your time and money over the next six to twelve months.

Timeframe: 1 half day

Marketing Strategy Workshop

This is a compressed means to help you assess the perceived value your products and services will deliver your customers. Starting with a description of your pedigree and products origins and building a brand story that finishes with your ultimate point of difference and the value proposition you offer your customers. This would form the basis for a simple marketing plan and enable the development of your company’s identity including a logo and marketing collateral.

Timeframe: 1 half day

Business Plan

Vapour will assist you to prepare a coherent plan focusing on how you intend to build your business, answering the following key questions:
  • Is the business aligned to your strategy?
  • Do you have the right team to deliver it?
  • Do you have the means to put your plans into effect?
  • How will you measure success?
  • Are you investment ready?

Timeframe: 2 weeks